12,000
pre-orders in q1
38%
uplift in test drives
The challenge
Launch a first electric hatchback into a sceptical, loyal buyer base — without losing the brand's petrol heritage.
The client needed reveal-to-retail coverage in nine months: film, paid social, OOH and a dealer toolkit that could flex across 140 franchises.
The approach
We positioned the car as the brand's next chapter, not a departure.
A reveal film shot on the factory line, a paid social system built around range-anxiety myth-busting, and retail assets that let every dealer localise the story.
The work
From teaser to test drive: one campaign system, every channel, nine months from brief to launch weekend.
The Results
Market positioning and identity
Positioning, audits and value proposition work grounded in a detailed understanding of how your markets, audiences and buying decisions actually operate.
Brand integration
Branding, design, copy and video built for an industry where audiences are knowledgeable, expectations are high and generic creative gets ignored.
Maximised impact
CRM, PPC, SEO and holistic campaigns structured around long buying cycles, multi-market complexity and constant pressure to show measurable returns.
Future growth framework
Bespoke platforms, dealer ordering systems and eCommerce solutions designed around how your automotive business runs in the real world.
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