# 

### EV Hatch Launch Campaign

EV Launch, Integrated Campaign

- 12,000 pre-orders in q1
- 38% uplift in test drives

### The challenge

**Launch a first electric hatchback into a sceptical, loyal buyer base — without losing the brand's petrol heritage.**

The client needed reveal-to-retail coverage in nine months: film, paid social, OOH and a dealer toolkit that could flex across 140 franchises.

### The approach

**We positioned the car as the brand's next chapter, not a departure.**

A reveal film shot on the factory line, a paid social system built around range-anxiety myth-busting, and retail assets that let every dealer localise the story.

### The work

From teaser to test drive: one campaign system, every channel, nine months from brief to launch weekend.

## The Results

**Keen to hear what we did in more detail?**

Ask us to explain all.

[get in touch](/contact)

#### Market positioning and identity

Positioning, audits and value proposition work grounded in a detailed understanding of how your markets, audiences and buying decisions actually operate.

#### Brand integration

Branding, design, copy and video built for an industry where audiences are knowledgeable, expectations are high and generic creative gets ignored.

#### Maximised impact

CRM, PPC, SEO and holistic campaigns structured around long buying cycles, multi-market complexity and constant pressure to show measurable returns.

#### Future growth framework

Bespoke platforms, dealer ordering systems and eCommerce solutions designed around how your automotive business runs in the real world.

## Explore More.

- [Premium Marque Retained Partnership](/case-studies/premium-marque-retained-partnership) (id:519ab783-42ca-48e9-afce-d659c4e0f257)  
    A retained partnership spanning strategy, creative and digital for one of the world's most recognisable marques.
- [Dealer Group Rebrand](/case-studies/dealer-group-rebrand) (id:f64c8caf-0552-4344-979e-260009fc4e5c)  
    A full identity and digital rebrand unifying a multi-site dealer group under one customer-facing brand.

**get in touch**

### Ready to be our next success story?

You bring the challenge, we form the solution. **Just add h2o.**

Source: https://oxford.h2o-creative.com/ev-hatch-launch-campaign
Publisher: h2o creative Oxford (https://oxford.h2o-creative.com)
Description: Launch strategy and multi-channel campaign taking a new EV hatch from reveal to first registrations.

---
This is the Markdown version of https://oxford.h2o-creative.com/ev-hatch-launch-campaign by h2o creative Oxford. Site overview: https://oxford.h2o-creative.com/llms.txt